PERSPECTIVES

Are ePatients Self-Diagnosing Too Much? |  DTC Marketing

As healthcare becomes more digitalized, we are seeing more and more patients each month accessing health information online, on their own. While, initially this seems like it would have  a positive impact on self-health management, one trend that is emerging is patients inaccurately self-diagnosing themselves. Has readily available health information lead to people try to replace their physician at the mercy of their health?

Mobile Technology is Transforming the Health Industry, But to What Extent? | TechCrunch

The current landscape of mobile health is full of inspiring examples of how technology is changing healthcare and how we keep track of our own health, how we approach diagnostics, treatment, and more. This article highlights the best innovations in healthcare, their advantages and challenges and where the industry is moving. The mobile health space is booming, and we’ll continue to see leaps forward in 2012, let’s just hope it stays that way.

How is Gaming Changing the Landscape in Healthcare? | Health in 30

Barbara Ficarra, RN, BSN, MPA, tapped some of the best minds in digital marketing, specifically gaming, in healthcare to get their take on the gamification of healthcare. Part 1 features friend of iQ, Fabio Gratton from Ignite Health.

A Doctor In Your Pocket | Wall Street Journal

“Today, we mostly wait for the body to break before we treat it.” With the help of smart phones, wearable technology and other innovations in health, we are on the cusp of being able to track and adjust our health in realtime. For the most part, the technology exists to monitor our health. The missing piece is to seamlessly integrate into into our daily lives and to put the data to work with things such as electronic medical records.

Pharma Forecasting: The Changing Role of Patients | Eye For Pharma

The intersection of the Internet, social media, and mobile has created a new dynamic in healthcare. Today’s patients have more access to information and to each other and can thus exert more influence on their treatments and the healthcare system at large. And yet, some pharma companies continue to operate as if this shift were merely theoretical, without tangible impacts on their brands or their bottom lines.